PENGARUH PENGGUNAAN FITUR GRATIS ONGKIR SHOPEE TERHADAP MINAT BELI KONSUMEN (STUDI KASUS MAHASISWA FAKULTAS EKONOMI UNIVERSITAS SUMATERA SELATAN

This study aims to determine the Effect of Using the Free Shipping Feature on Shopee's Consumer Purchase Interest (Case Study of Students of the Faculty of Economics, University of South Sumatra). Quantitative research method. With the sampling used in this study using the Non-Probability Sampling method and the type of sampling using Purposive Sampling, namely the sample is taken by determining special characteristics that can provide the desired information. The number of samples studied was 82 student respondents. The analysis method used Validity Test, Reliability Test, Simple Linear Regression Analysis, Determination Coefficient Test and Hypothesis Test. The results of this study indicate that there is a positive and significant influence between the Free Shipping Feature on Purchase Interest.
Keywords : Free Shipping Feature, Interest In Buying